You’ve probably heard tales of people who make 4-figure, even 5-figure incomes each month from their blog or blogs. There’s some truth to those stories. People really do it. I know of people who make that much each month. But most make little or nothing. One reason for the difference is the value the successful folks deliver.
Creating blogs is very easy and inexpensive. With just a little bit of training, most anyone can do it. So easy in fact that there are over 100 million blogs out there. But only a tiny fraction make any money. Perhaps the biggest reason is that most blogs, regardless of the effort their creators put into them, give the visitor nothing unique that would cause them to come back again.
For a blog to deliver real value, it must have something special. Either the content must be unique, or the presentation of the content must evoke people’s emotions. Blogs that offer the same content as everyone else, delivered in more or less the same way, are of little interest to most people.
The people best positioned to deliver unique content for a blog are the experts in the niche the blog is about. A true expert in the field has an advantage. They can give information that you won’t find elsewhere. But since most people aren’t experts in the field they’re blogging about, they need to deliver the content in a unique way.
Believe me when I tell you that 999 times out of 1000, the blog that has perfect spelling and grammar but nothing unique to say will lose out to one with flawed writing but something distinctive to say. Whether people love your style or hate it, the important thing is that they feel strongly. The same goes for your opinions. Drill it into your head that if you can’t engage your visitor’s emotions, and can’t give them unique information, your blog is doomed.
I hope I’ve convinced you that delivering something readers value, either unique news, a unique point of view, or a unique style, is vital to earning real blog income. Get this right and you’re well on your way.
To learn more about how blogs make money for their authors, click here.
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